What’s in an exhibition build?

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Taking on an exhibition build is no easy feat – and whether you’re outsourcing the work, managing the build on behalf of your clients, or exhibiting yourself, there are several key (and often forgotten) elements of the build to consider, that are crucial for success at any event. 1) Manufacture & Construction Construction is often wrongly thought of as just the building process of the stand; in fact, the construction phase is vital as a rehearsal for your event. It’s an opportunity to discover what works – and what doesn’t – in practice, without having to deal at the same…

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10 top tips for Exhibition Stand Management

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When you’ve invested time, money and resources in exhibiting at an event, the pressure is on to get every element of your stand right. And aside from an attractive design and prime position in the hall, there are other influential aspects worth considering to ensure you are fully prepared to deliver on the day: 1)    Think about who is representing your company Every staff member should be there for a reason – consider where they are positioned and how they can enhance the customer experience. What about numbers? Too many people manning a stand can be intimidating, while too few…

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Exhibition Stand Mistakes

Exhibitions – 6 mistakes to avoid

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We’ve all been there when exhibitions don’t go to plan. Unexpected hitches are inevitable – and it’s during these times that you rely on a strong project management team, and effective contingency plans, to iron any issues out. But overcoming these hurdles doesn’t always have to be reactive. There are certain aspects of exhibition design and management you can anticipate, and act on, to ensure yours is the most successful experience possible. This 6-step guide will tell you everything you need to know about what can go wrong for your exhibition stand, and (most importantly) how to avoid it. 1….

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Exhibition stands – modular system or bespoke build?

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A stand to die for – a stand that’s a beacon in the hall – easy for visitors to find and effective for your organisation too. After all, impressing visitors is what it’s all about. So how does a modular system stack up against the more traditional bespoke stands? Will it save money in the long run and is it more versatile, negating the need for a virtual redesign and rebuild at each expo? There is a raft of considerations that confront the exhibitor every time they plan to exhibit – it’s about identifying the priorities for your company so…

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Exhibition Stand Design

5 ways to design an effective exhibition stand

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Seeing your exhibition stand brief translated into a 3d concept or animated flythrough is exciting but how can you tell if the designs are going to provide the desired result for your business? We’ve spent a great deal of time observing the performance of exhibition stands. Here are some useful strategies that guide our thinking when developing concepts and can be used by you to assess the effectiveness of your design. First impressions Making a big impact over and above that of the other stands in the hall is always top of any design brief. Whether the final solution be…

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